I led the design of an eBook for Veeam at a time when the company’s brand was in transition. The visual system for digital assets hadn’t yet caught up to the refreshed look of the website, creating a disconnect across touchpoints. To bridge that gap, I analyzed emerging brand elements from the web experience and extended them into a cohesive, adaptable design language for the eBook. The result aligned the piece with Veeam’s evolving identity while introducing a fresh, contemporary visual style that felt both consistent and forward-looking.