For Palo Alto Networks, I led the visual development of a large-scale campaign promoting OT security within the Strata product line, tailored for three industries: Energy, Manufacturing, and Utilities. As the sole visual creator, I designed a comprehensive set of assets for each industry, including an ebook, infographic, solution sheet, and supporting social graphics. The campaign required building and maintaining a cohesive visual system that could flex across industries while balancing a shared identity with tailored storytelling. Each asset was strategically crafted to drive audiences toward its corresponding ebook, resulting in a visually unified yet industry-specific campaign ecosystem.