As Design Director, I led the creative development of Palo Alto Networks’ keynote presentation unveiling Cortex XSIAM 3.0 at RSAC 2025 in San Francisco. I established the visual identity and design system for the presentation, collaborating closely with the design team, agency partners, and contractors to craft a cohesive, visually dynamic narrative across roughly 75 slides. I incorporated AI tools as part of the design process to generate foundational imagery and visual concepts, which were refined and integrated into the final presentation. Onsite, I represented the agency during rehearsals and live event support—working with vendors and executives to ensure seamless delivery on stage.