Microsoft Security Campaign

As Design Director, I led the design of marketing materials for Microsoft Security, including a presentation and a series of data sheets. The project presented a unique creative challenge: the provided brand style relied heavily on bright, neon elements that stakeholders felt were visually overwhelming. Balancing adherence to brand guidelines with the need for clarity and sophistication, I introduced deeper tonal elements to ground the layouts and anchor text content. The result maintained Microsoft’s visual identity while achieving a more refined, readable, and visually balanced design system.