For Elastic, I designed an eBook, two infographics, and two data sheets promoting the capabilities of Elastic’s Search AI Platform on AWS. These assets played a key role in championing the brand’s recent refresh and its new identity of “bold minimalism”. The visual system emphasized clarity, scalability, and precision, reflecting the product’s technical sophistication and seamless integration with AWS. Each asset distilled complex messaging into a cohesive and approachable narrative, positioning Elastic as a trusted partner for organizations advancing their AI strategy.